For more information, contact:
Maureen Hoey / MPRO
(248) 465-7303 / mhoey@mpro.org

FOR IMMEDIATE RELEASE

MPRO Receives National Communications Award

Michigan Health Care Quality Organization Awarded MarCom Creative Award for BEAM Marketing Campaign

Farmington Hills, MI June 8, 2006 – MPRO, Michigan’s Health Care Quality Improvement Organization, was awarded the Gold MarCom Creative Award Honoring Excellence in Marketing and Communications.  The MarCom creative award is an international competition for marketing and communication professionals involved in concept, writing and design of marketing and communication programs and print, visual and audio materials.

The award was bestowed for creativity surrounding marketing materials developed for culture-change leader BEAM.  The BEAM campaign included marketing materials, event displays, posters, banners and Web site development.  The BEAM campaign was unveiled to showcase BEAM services before the 2005 American Healthcare Quality Association’s Tri-Regional Conference in St. Pete, Florida.  BEAM is a wholly owned subsidiary of MPRO.

MPRO staff who received the honor include; Amy Curry, graphic and Web designer; Richard Mertens, senior manager, graphics and Web technologies; Heather Picotte, corporate marketing manager.  To learn more about BEAM visit www.mibeam.org.

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About MPRO:
MPRO is a national, not-for-profit organization dedicated to improving health care quality and patient safety.  Since 1984, MPRO has assisted in enhancing the quality of care in hospitals, nursing homes, home health agencies, physician offices and managed care plans.  MPRO conducts work ranging from quality improvement, quality assurance, utilization review to external quality review.  The company’s corporate headquarters are located in Farmington Hills, Michigan.  For more information, please visit MPRO’s Web site at www.mpro.org.